GRÖNA LUND

GHOSTA GRÖNAN

CLIENT
-> GRÖNA LUND
TYPE
-> HALLOWEEN CAMPAIGN
YEAR
-> 2025
If something were truly scary or dangerous at an amusement park, they wouldn’t encourage it... they’d warn you. So when Halloween returned to Gröna Lund, scarier and more twisted than ever before, the only right thing to do was to tell Sweden to Ghost Gröna Lund and visit a less frightening Halloween at Liseberg, their main competitor, instead.
LONG VERSION
COMMERCIAL
-> TELEVISION, CINEMA AND SOCIAL MEDIA
We activated the campaign by encouraging people on TikTok to do what social media does best: jump scares!

The rules were simple - scare your friend, use our sound, and upload your entry. The person who got the most scared won some free tickets to a much friendlier amusement park on the west coast.
SOCIAL MEDIA ACTIVATION
Samuel Litström
->Creative/Art Director
->samuellitstrom@gmail.com
->+46730326237