GHOSTA GRÖNAN

CLIENT
-> GRÖNA LUND
‍

TYPE
-> HALLOWEEN CAMPAIGN

YEAR
-> 2025

With the Halloween campaign Ghosta Grönan, we warned the faint-hearted to stay away from Gröna Lund. It’s just way too scary. So scary, that we even suggested the kids visit a much kinder and gentler amusement park on the west coast instead. Let’s just say we chose trick over treat.

COMMERCIAL
-> TV, CINEMA AND SOCIAL MEDIA

Brief

Create a campaign that strengthens Gröna Lund’s position as Sweden’s scariest Halloween experience and attracts the youths.

Insight

If an amusement park during Halloween were truly scary, like for real, they wouldn't advertise it... they'd warn you!

Solution

A campaign telling people to stay away and made Gröna Lund the place for those who dare.

Result

Didn't work. People came anyway. More than ever, actually.

@diffen..djuuu låt mig vinna @Gröna Lund 🙏🏻🥰❤️ #grönalundärbäst #fyp #foryou #tävling #grönalund ♬ Ghosta Grönan - Gröna Lund

We activated the campaign by encouraging people on TikTok to do what social media does best: jump scares!

The rules were simple - scare your friend, use our sound, and upload your entry. The person who got the most scared won some free tickets to a much friendlier amusement park on the west coast.

SOCIAL MEDIA ACTIVATION